Our History

Stefra has designed and produced design furniture for commercial businesses since 1998.
Its long experience in the sector also enables the company to create turnkey designs, strictly respecting the customer’s requirements and deadlines.

Stefra and Selef

SELEF, the historical leading brand in the optician store fitting sector was purchased by Stefra over 15 years ago. Since then, Stefra has produced high-quality furniture for optician stores.


We are Design Professional

Our designs create original solutions that combine quality, design and customer focus.
We search for solutions suited to all kinds of request, we create ad-hoc designs that make every place unique and welcoming in that the look of our points of sale becomes appeal for customers and consumers.

Our team is specialized in shopfitting for commercial businesses, such as hotels, bars, restaurants, perfumeries, pharmacies and clothes shops, optimizing our work with the aid of the very latest technologies both during the design phase and the production phase.

All the phases of implementation of the project, from the design to the production and installation are constantly monitored, thus guaranteeing prompt pre- and post-sales support.

Our Made in Italy design has enabled us to conquer not only the Italian market but also the international one with important references in the world of perfumery, optics, clothing and catering.

Our Values

Our main characteristics are the extreme flexibility and versatility that make us a company capable of designing, developing, producing and installing any kind of furniture within the deadlines set.

The quality of our furniture is guaranteed by the use of materials with a low formaldehyde and watercolour paint content, and above all highly qualified staff with over twenty years of experience in the sector.


Who we’ve been chosen by

Some of the best-known fashion houses that have chosen Stefra for the production and installation of furniture for their show rooms and points of sale. Gucci, Ferragamo AND Fendi have commissioned Stefra to implement concept designs elaborated by third-party architects.